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Albert: Taking on McDonald’s

Albert: Taking on McDonald’s

NIZHNY NOVGOROD: ”I want to squeeze McDonald’s market share,” said Albert, a club owner and soon-to-be restaurant owner from Kazan. He plans to open a Chinese and Mexican restaurant in his home city in October.

”I am all for eating healthy food, but when I don’t have time, I buy McDonald’s. Slowly, after a few months, I started to realize that McDonald’s upsets me.”

”Then I started to think, what if I start a food business that isn’t represented here or barely represented. As I looked into things, I realized that there is no Mexican food and there isn’t much Chinese food competition.”

I asked Albert, who has a tattoo of Ben Franklin and Abraham Lincoln on his sides, what is the most difficult part of starting the business.

”Service. It is difficult to teach people.”


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