NIZHNY NOVGOROD: ”If you can energize people, they will bring their friends,’’ said Olga, 25, a fitness and health food enthusiast.
In March, she invited friends and acquaintances to join her for morning exercises in the center of Nizhny Novgorod at 6am. At first, 2 came, then 5 and 10, she said.
As summer rolled around, sometimes 20 would show up early in the morning. Two fitness events she organized on weekends attracted 160-170 people, she said.
Olga found some like-minded individuals in two other cities to organize free exercises in the morning under her ‘Smile Team’ brand.
Having gotten some people hooked on exercise, she is now trying to get them hooked onto her smoothies and health drinks, which she just started selling from a truck in the center of Nizhny.
It’s the first steps in realizing her years-old dream of a health-food business.
