MOSCOW: ''I realized that I needed to create my own brand to be recognized on the market and to feel important,’’ said Anton, who sells eyeglass frames under his own brand Spunky. He said it all started when a friend asked him to buy some watches through Ebay. Later, when Anton lost his job, he returned to Ebay, this time buying Chinese-made sunglasses for resale in Russia. After some time, he created his own brand of frames made partially from wood. I asked why he chose glasses over watches. ‘’It’s less of a pain in the ass,’’ he said. ‘’Watches have a lot of parts.''