The son of an engineer and doctor, Ivan studied medical engineering as a compromise between his parents’ wishes. Yet, he decided to pursue a creative career, first going into design. ”I thought I would save more lives if I didn’t do [medical engineering]” he joked.
When he got fired during the 2008 crisis, he used the event to change careers and become a photographer. Seven years later, he runs his own studio and is in demand as a fashion photographer. He is using the latest economic crisis to expand his business into stock photography.
One of his photography ‘mentors’ has been David Hobby, who runs the very popular site www.strobist.com. Ivan said he recently received an email out of the blue from David asking to use one of Ivan’s photos for a project. ”I thought, oh my god, this is one of the best days of my life.”
