SAMARA: Alexander, an Austrian, has been working in Russia for a large German retail outlet for the past seven years with stints in Moscow, Rostov and now Samara. At the suggestion of a Russian friend, he co-opened men’s barbershop franchise Chop-Chop in Samara in 2013.
After six months of observing business at Chop-Chop, Alexander decided to create Chica, a woman’s version of the high-end barber shop. His logic was straight forward.
”I realized, if men can pay 1,500 rubles for a haircut (~$50 in 2013), they probably have wives or girlfriends that could afford a similar women’s salon. Samara may not look very good right now, but people here have money.”