NIZHNY NOVGOROD: ”Nothing else came to mind,” said Konstantin, 26, when I asked him why he decided to go into the coffee-to-go business.
Konstantin normally makes coffee on the streets of Moscow from the back of his truck, but he was making coffee for concert goers at a 3-day festival 400 kilometers from Moscow when I met him.
Konstantin said that when he left his Moscow office job, the coffee idea came up in discussion with family and friends. He did the calculations and the idea seemed profitable.
He said that on the best days in Moscow, he can sell as many as 160-170 cups of coffee. The downside to the business is the weather.
”I don’t want to stand in -20c anymore,” he said.