SAMARA: Alyona, 27, started her first business while raising her first child. The pharmacy graduate, bored of sitting home, began to sew dolls that could be used as interior decoration and gave them to friends as gifts. When those friends encouraged her to later attend a street fair, she ended up selling all 30 dolls.
A year ago, her husband heard on the radio that there are some 200 ‘cat’ cafes in Japan. The next morning, they agreed to use savings they set aside to build a home at the edge of the Samara to open a similar cafe. ”We decided to take a risk,” Alyona said. ”That day, I sat and wrote a business plan from A to Z.”