ROSTOV: Boris went to a lecture in his home town of Rostov attended by 50 people. The lecturer asked who had Rostov roots going back at least 3 generations. Boris was the only one. He is the 5th generation from Rostov and he says it hurts that many friends leave Rostov for Moscow or St Pete for better opportunities and lifestyle.
Boris has stayed in Rostov to open a barbershop and hopes to open a motorcycle shop later. “I love my city, but I understand it’s not ideal. I believe you have to create comfort zones around you – around your home, your courtyard – and that will lead to change. I see my barbershop not just as a business, but a comfort zone for clients and friends.”