As I turned a right off of Old Arbat Street, a popular tourist pedestrian street, I came upon a kiosk selling South Korean fast food…I had never seen such a food before on the Moscow streets, so I inquired to find out who was behind the project and why.
Alexei and Alexander, 29, first met at a karate school about 17 years ago in a town of 40,000 in Russia’s Far East near Korea. They soon became friends and ended up attending a marine university together, working afterwards as repesentatives on ships catching crabs off Kamchatka. Korea was one of their biggest customers. Now the two are trying to get Muscovites to try South Korean fast food, working from morning to night to make it profitable. ”There is a new wave of street food in Moscow,” said Alexander. ”This is our chance and we have to seize it.” As shareholders, they have a lot at stake.