MAKHACHKALA, DAGESTAN: Yusuf saw his older brother making cappuccinos at Z&M cafe in Makhachkala a few years ago and fell in love with the process.
He asked for a job at the chain, but he had to wait three months for an opening.
Today, the 21 year-old is in charge of coffee quality at the expanding cafe chain and will run their future coffee roasting unit in Dagestan.
Yusuf said the coffee and restaurant culture has really changed in Dagestan over the past few years.
People used to sit in closed cabins at restaurants so as not to be seen by other guests. If they drank coffee as such restaurants, it was most likely to be Nescafe he said.
Now, people are willing to drink fresh-brewed coffee in open space inches from other guests.
Yusuf said he would like to visit Seattle, the home of Starbucks, and San Francisco to experience their coffee culture and potentially bring some ideas back to Dagestan.
-
- Yusuf got into the coffee business after seeing his brother make cappuccinos.
-
- Yusuf showing off the coffee making process.
-
- Yusuf said people in Dagestan used to eat in closed cabins so as not to be seen by other guests.
-
- Yusuf standing outside one of Z&M’s cafes.
